Events
15 April 2006 |
Training on Marketing |
Theme: |
Advanced Marketing Training |
Place: |
Ashrafieh - RMF premises |
Summary: |
The training was part of the CoopNet project. The targeted group was Marketing specialists from 25 Cooperatives, member of CAP network. 26 women participated in the session. The trainer, Mr. Fady Fayyad, explained in details the role of advertising and provided the participants with an overview of strategies that respond to the Lebanese market needs. He also introduced advanced marketing concepts and strategies. The participants were very active and reported that this was the first time they had such a useful and practical training.
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